By Piet Baudoin · 21 September 2026
AI is taking on more work: HubSpot lets its assistant assign tasks, the Dutch government is backing industrial AI, and Dutch accountants are meanwhile still doing a lot of checking by hand. Today: what these three stories mean for the work in your own office.
Is my accountant already using AI for checks?
In a survey of one hundred employees at Dutch accounting firms, 57 percent still use Excel for manual checks of financial data. Another 44 percent name the reliability of AI as the biggest obstacle. Accountancy Vanmorgen, a Dutch trade publication for accountants, reported this on 15 September.
Expectations are high, but note who answered: “Of the Dutch respondents who expect change in the sector, 62 percent name AI and automation as the main driving force” (translated from Dutch).
Censuswide ran the survey for Silverfin, an accounting software maker that builds AI into its product. Silverfin has a stake in the outcome. And the numbers do not tell you how your own accountant works.
For your office, the distinction is useful: using AI and losing manual work are two different things. With assigning invoices to a project, the gain sits in less searching and less retyping, with a match you can still check yourself.
Source: Accountancy Vanmorgen, 15 September 2026
What will HubSpot’s AI assistant do on its own?
HubSpot announced a revamped Breeze Assistant on 16 September. It splits a request across AI assistants and returns proposals. Its own press release states: “Tell it what you need, it assigns the right agents to get it done, and delivers the proposals.”
HubSpot also wants to bring together company, employee and customer information to make its answers more relevant. If you use it, that is the change being announced: less time spent gathering information yourself before you hand over a task.
This is a supplier announcement. How your own approval is arranged for whatever follows, I do not know: the press release I read says nothing about it. A finished proposal says nothing about that by itself.
Source: HubSpot via Business Wire, 16 September 2026
Is there funding for AI at my business?
Computable, a Dutch IT trade publication, reports today that the Dutch government will set aside 120 million euros starting next year for a European program for industrial AI. The goal is to lower development costs, “particularly for small businesses” (translated from Dutch).
That is not direct funding for the AI assistant in your own office. It is a program for industrial AI, not a scheme for office work. For a small or midsize business, this is news about investment in development, not a discount you can plan for.
Source: Computable, 21 September 2026
Where is this heading?
HubSpot is now announcing an assistant that assigns work and returns proposals, so I expect that within a year or two you will hand over a whole job to AI more often. My view: the gain then sits in the groundwork you no longer have to gather yourself. On a customer question, you get the relevant data and a draft answer back together. By then, Bombos will handle that groundwork in the software you already use, so you review and approve the finished work.
What does this mean for your business?
Funding is coming for development, and suppliers are letting AI take on more work. The accountants show how much checking still remains by hand in the meantime.
Bombos looks up the data and gets the work ready, you approve it. We start, for example, with a shared inbox. That is the beginning of more work of higher quality with the same people. Our promise: after three months, the work we start with is ready every day, without anyone having to think about it.
Sources
Every source was opened on 21 September 2026 and every quote appears in it word for word.
AI bovenaan bij verwachte veranderingen in accountancy (15 September 2026) · Fall ’26 Spotlight: HubSpot just made its most foundational product release (16 September 2026) · Kabinet steekt 120 miljoen euro in industriële ai (21 September 2026)
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